Compare and Contrast Essay Examples-College or High School Writing:
Comparison Of Websites
When creating the web content, it is important to consider the tone and language. Your tone can help you stick out from competitors, communicate professionally and successfully with your audience, and share your individuality. One of voice is not what we utter but how we utter it. Tone is the language we utilize, the way we build sentences, the sound of our words and the personality we communicate. It is to writing what color, logo, and font are to branding. When we talk to others in person, our non-verbal communication speaks more than the words themselves. Non-verbal communication consists of tone, facial expressions, gestures, cues, and pitch. Online, we drop all of these apart from tone. We can instill our Web copy with a tone that is distinctive, patent, steady, and pertinent to the target audience. The following are similarities and differences in tone used by various business websites for instance, the manufacturing industry and computer industry.
In their website, Marks and Spencer has utilized confident tone when they state that, they are one of the UK’s leading retailers, who offer fashionable, trendy clothing and home products, as well as exceptional quality foods, conscientiously sourced from around two thousand suppliers globally. Similarly, the Dell Company one of the leading company in computer industry uses confident tone when they claim they have empowered communities, countries, clients, as well as people all over to utilize technology to identify their dreams. The use of confident tone has a persuasive effect on the readers, thus they are able to distinguish themselves from their competitors, exhibit their personality as well enabling them gain and retain customers.
Nevertheless, each of these companies has its own tone of voice. In their web, Dell has integrated a captivating tone in their content. They have utilized positive words, the words that customers want to hear, for example, when they state that clients trust them to deliver technology remedies that help them do and attain more, at whatever location ,be it home, school, and work or anywhere in their world. On the other hand, Marks and Spencer has utilized an appealing tone that charms the clients when they claim that they are the number one supplier of womenswear and lingerie in the UK, and are swiftly growing their market share in menswear, kids wear, and home, owing in part to their escalating online business.
In addition to tone, the nature of the language utilized has an effect on the content marketing. Dell, Marks and Spencer have utilized a simple language in their web sites, through use of short words. This is very useful, as most people respond best to content that has no complicated words or use of scientific language, since it is more readable and persuasive, thus they feel more eager to buy the product. Additionally, Marks and Spencer have integrated their opinions in their language on the products they offer, when they state that now more than ever they are known for their green credentials as a result of their five-year eco plan , which will see them becoming carbon neutral. Similarly, Dell incorporates opinions when they assert that they help drive the course of future industry innovation through a time-tested process that puts customers' needs first. This is crucial as fascinating people have opinions and fascinating brands are the same, and as a result, people are ideologically motivated since if people perceive them as an ideological friend, they are likely to agree with them on other issues, thus drawing customers to their company by altering the atheist or authenticating views of associates.