How To Write An Advertising Essay With Pictures

How To Write An Advertising Essay With Pictures

Today, advertising is one of the most dominant industries in the world. From electronic media to print ads and social media marketing campaigns, you can spot flashy advertisements and product commercials everywhere. As a student you can be sure that you will come across an advertising assignment in your career since it is a common subject.

Below are tips on how to write an advertising essay:

1. Give A Brief Introduction

Do not assume that the reader already knows about what you are writing about. It is advisable to give some kind of overview about the company. Discuss its origin and background in a few sentences to show readers what they will read about in the rest of your essay. Your introduction should show the market position of the brand you are talking about.

Tell your readers about the competition the brand faces directly or indirectly. Point out if the brand under discussion is a market leader, who sets the trends, second best, or simply a market follower trying to make its space in the industry.  

2. Discuss About The Target Audience

Every brand or business has a certain audience that it wants to capture. Find out the target audience of that advertisement and discuss it in your essay. For instance clothing stores and clothing brands have a certain audience that you can filter out demographically.

3. Show The Advertisement’s Popularity

Show how popular the ad is through

• Social media stats
• TV sponsored programs
• Print magazines and featured papers